College for Creative Studies Student Exhibition 2007

The College for Creative Studies (CCS) in Detroit, Michigan hosted their Annual Student Exhibition in May this year, showing the work of more than 3,500 students. The Transportation Design program – sponsored by Toyota, Nissan and Honda – showed off the work of junior and senior students, each working from individual project briefs set by the automakers.
Toyota Motor Sales and the company’s Calty Design Center challenged students to create a “bridge” vehicle to pull current Scion customers into the Toyota brand as they mature and experience lifestyle transitions.

In all, twenty juniors participated in the TMS- and Calty- sponsored project, which called for students to develop a vehicle concept and strategy for the year 2012 while infusing Toyota’s key design principles dubbed ‘Vibrant Clarity’ and ‘J-Factor’.

“The need for a vehicle that moves us effortlessly into new life chapters was the challenge behind the Bridge Project,” says Kevin Hunter, Calty vice president of design and studio operations. “Scion customers need the right Toyota vehicle as they grow into different life phases like marriage, family and employment.”

While the Bridge Project was open to all vehicle segments, students were challenged to create a concept that took vehicle purpose, market influences and buyer demographics into consideration


~ by suntravel on July 27, 2007.

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