Congratulations.Fiat’s New Style Center

Fiat Group Automobiles’ new Style Center, inaugurated on July 2 in the presence of Fiat Vice Chairman John Elkann and CEO Sergio Marchionne, puts all the research and design activities of the Fiat, Lancia, Fiat Professional, Abarth and Maserati brands into one Style department.

An industrial building within the Mirafiori complex called “Officina 83”, which had served originally as a machine shop, was refurbished to provide a headquarters for the new Center occupying a roofed area of 12,500 sq. meters. 8,100 sq. meters are also planned to be added outside the main building.

The new Styling Center – which contains a meeting room, a room for virtual reality presentations, and two rooms for presenting models in addition to the large open-air display area – employs about 200 people, with professional skills ranging over the entire styling process: designers, ‘digitizers’ and model makers.


~ by suntravel on July 27, 2007.

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