Scuola Politecnica di Design Milan 2007

Milan, Italy is well known for being a style center, so it’s fairly apt that there is a design school based in one of the most fashionable and creative areas of the city. Scuola Politecnica di Design has been molding new designers for over 50 years and has a program specifically devised for students seeking to master the art of transportation design. On June 29th the school held its annual degree show, and Car Design News went to Milan to see what the students in the Masters Course had dreamt up.
Scuola Politecnica di Design Milan

This year marked the second time that Audi sponsored the course, giving students a brief that consisted of creating “a sporty, small lifestyle car for the ‘Generation Mobile'”: a small car for young customers living in urban areas that would also be accustomed to using iPods. Named Max 4 – denoting the instruction that the car needed to measure no more than 4 meters long – the brief called for an entry-level but premium model that would be suitable for generation Y, but gave students creative freedom to design the vehicle with any type of powerplant and technical layout configuration.


~ by suntravel on July 27, 2007.

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